Goals
Goals allow you to assess the extent to which your site achieves what you set out to do. With goals you define the actions you want your users to take-that is, the conversions that contribute to the success of your business.
Goals include purchases for e-commerce sites, submission of a form with contact information (lead generation) and visits to specific pages.
By setting goals you can track the number of conversions, conversion rate, referrer origins, input pages that generate conversions and the top pages on which users convert.
Pages
In the "Path" field you can add a page view type goal. To enter the goal, you must enter the specific path to the page you want your visitors to reach. The path name must match the path to the page you will see in the dashboard.
Enter the specific path in the field, e.g: /blog Click Save. Once saved, the address will appear at the top of the field. Repeat for all the addresses you want to add.
To delete a Target click on the trash can icon next to its name.
Wildcards
Page display targets support wildcards (wildcards). Using asterisks allows you to group different pages together or create targets for dynamic URLs.
| Pathname | Descrizione |
|---|---|
/about-us | only this page /about-us and NOT /more/about-us or /about-us/more will be considered as a goal |
/blog/* | all pages starting with /blog/<more>/ will be considered as a goal. <more> means everything with at least one character up to the first /, e.g.: /blog/recipes/ is correct, /blog/, /blog/recipes/sushi, /blog/recipes/sushi/salmon is NOT correct |
/come-fare-* | all pages starting with /how-to-do-<more> will be considered as a goal. <more> means everything with at least one character up to the first /, e.g.: /how-to-make-a-sushi-dish is correct, /how-to-do-a-sushi-dish/Italy is NOT correct |
/blog/** | all pages starting with /blog/<more>/ will be considered as a goal. <more> means everything with at least one character, e.g.: /blog/recipes/, /blog/recipes/sushi, /recipes/sushi/salmon is correct, /blog/ is NOT correct |
/blog/*/sushi | all pages starting with /blog/<more>/sushi will be considered as a goal. <more> means everything with at least one character, e.g.: /blog/recipes/sushi is correct, /blog/recipes/italy/sushi, /blog/recipes/sushi/italy” or /blog/recipes/` |
/blog/*/* | all pages starting with /blog/<more>/<more> will be considered as a goal. <more> means everything with at least one character, e.g: /blog/recipes/sushi is correct, /blog/recipes/italy/sushi, /blog/recipes/sushi, /blog/sushi/Italy” or /blog/recipes/` is NOT correct |