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Pages

This metric shows the pages most often visited by users. It is useful to identify the most popular content on your website. By clicking on “details” you can view the full list of pages of your website and see more metrics.

You can also see the traffic flow by looking at the Entry reports for entry pages and Exit reports for exit pages. **pagine**

  • Page: for this metric, you can choose from the drop-down menu whether to display the page path or the page title.
  • Visitors: unique visitors who have viewed the single page in the specified time interval.
  • Visitors %: is the percentage of visitors to a specific page in the total number of visitors to your website. The formula we use to calculate this metric is: number of unique visitors who viewed the pages / total unique visitors of the website.
  • Visits: the number of times a page has been visited.
  • Visits %: is the percentage of visits received from a specific page compared to the total number of visits to the pages of your website. The formula we use to calculate this metric is: the number of visits received from the page / total number of visits of all pages. Bounce rate - calculated for each page - (for the description see widget statistics).
  • Average duration: this is the average length of visits on a specific page.

Entry

  • Entry: it means how many times users entered a specific page as a first access to your website. For example, if within the same day a user has entered 5 times on the same page, Vantevo counts 5 incoming visits, but the metric for unique visitors will be 1.
  • Entry %: is the percentage of visitors who enter your website from a specific page in relation to the total number of visitors to your website. The formula we use to calculate this metric is: the number of page views / views total number of all pages.
  • Visitors: they are the unique visitors who viewed the single page within the specified time interval and entered your website from that page.
  • Visitors %: is the percentage of unique visitors of a specific page compared to the total number of visitors of your website pages. The formula we use to calculate this metric is: the number of unique visitors who viewed the page / total number of unique website visitors.
  • Average duration: this is the average length of visits on a specific page. **entry pages**

Exit

  • Exit: this means how many times users left your website after visiting a specific page. It does not count unique users. For example: if a user on the same day has exited 5 times from the same page, the "exit" metric will count 5 but the visitor will result as a unique user.
  • Visitors: are unique visitors who viewed a single page within the specified time interval and exited your website after visiting that specific page.
  • Exit rate: is the percentage of unique visitors who left a specific page compared to the website's total unique visitors. The formula we use to calculate this metric is: total number of unique visitors who left a specific page / all unique visitors of your website. **exit page**