Compliant with GDPR

Why is Vantevo Analytics the alternative to Google Analytics that respects privacy?

We are in the European Union

Our servers are hosted in the EU and we are based in Italy. This ensures that all data is covered by European Union data privacy laws (GDPR) beyond the fact that your site data will remain in the EU.


We only collect the core metrics

If you have been using Google Analytics so far, you have been faced with a very large amount of data, often not all of it useful and even misleading. This huge amount of data, in addition to being unnecessary, violates the privacy of web users and is excessive for the vast majority of website owners. Therefore, we at Vantevo have minimized data collection to have all key metrics available out of the box, with no menu levels, reports to create, and custom dashboards. Finally, all data is encrypted-not even we can have access to visitor data.

There is no need for banner cookies

If you use Google Analytics, you will know that you need to set up a thorough Cookie Policy, show a cookie banner well on the user's visit, and most importantly you need to block non-exempt cookies, such as those from Google Analytics itself, before the user gives consent.

With Vantevo you won't have to worry about any of that because Vantevo doesn't use cookies.

You're not tracking any personal data, so you won't need to pester your visitors with specific banners.

How vantevo works without cookies

Vantevo does not use cookies, localstorage, or browser cache to store the user's session, consequently new and returning users cannot be viewed.

Vantevo uses a hash system with a private key that is changed every 24 hours to avoid the possibility of linking visitor information from one day to the next, which allows us to tell if the same visitor has entered the site multiple times during the day.

Eliminating the private key also removes the possibility of the original IP addresses being revealed in a cyber attack. In the hash function we use some information from the HTTP request such as: IP, User Agent to anonymize the user's data.

We do not store in our database any of the visitor's personal data or other data that are considered personal data under the GDPR.

Vantevo - fingerprint

You own 100% of the data

With Vantevo, in addition to safeguarding the privacy of your visitors, you own 100% of the data related to your website.

Vantevo does not make money from advertising by giving your website data to advertising companies or third parties. The information collected is not shared with anyone.

The data you collect is only your property, it is up to you to use it to best understand how best to set up your digital strategy.

With Vantevo you will be able to enjoy a 100% GDPR compliant service, however, should you save sensitive information related to users visiting your site in your database, you will be responsible for the use of the data. In any case, we advise you to never save sensitive data related to your users such as first name, last name, email address etc.

Since our tool is 100% GDPR compliant and respects the privacy of your users, we do not and will never make money from your data. The costs you incur for your subscription will only be used to cover the development of our platform to be more and more efficient and improve our service.

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