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Once configured, events are data that lets you know the type of interactions users have with your site (e.g., clicks on a button, downloading a PDF, logging in to the site, etc.).

Find out here how to create an event.

Within this section are all of your website's data compared to the previous period, shown in percentage %. All sections are clickable and interactive. Also, for each section you can view the graph with the data. You can filter the dashboard by events and keep track of additional metadata fields (key-value pairs).


  • Total Events counts the total number of actions performed on your website.
  • Unique Visitors is the sum of all unique visitors who performed an action on your website (event).
  • Unique Events the total number of all unique events you have set up on your website.
  • CR - Conversion rate The conversion rate (Conversion Rate) is the percentage of visitors to your website who complete a desired action (a conversion) out of the total number of visitors. The formula by which CR is calculated is: total no. of visitors who completed an action/total no. of unique visitors 100*.